Testimonials and reviews are crucial for the success of any eCommerce business. They help build trust with potential customers, improve your online reputation, and lead to increased sales. In this blog post, we will explore six powerful strategies for collecting more testimonials and reviews from your customers, along with examples to illustrate each strategy. Let’s dive in!
Post-Purchase Email Campaigns
One of the most effective ways to collect reviews and testimonials is by sending follow-up emails after a customer has made a purchase. Thank them for their order and politely ask for a review or testimonial. Include a direct link to the review submission page to make it as easy as possible for them.
Example: An online fashion retailer sends an email to their customers one week after they receive their order, thanking them for their purchase and asking for a review on the product page. The email includes a direct link to the review submission form to make the process quick and easy.
Offer Incentives for Reviews
Offering incentives is another great way to encourage customers to leave reviews. People love getting something in return for their efforts, so consider providing a small discount, a gift, or loyalty points for their next purchase as a thank-you for their feedback.
Example: A skincare eCommerce store offers a 10% discount code to customers who leave a review on their website. This motivates customers to share their experiences with the products while also giving them an incentive to make a future purchase.
Leverage Social Media
Social media platforms like Facebook, Instagram, and Twitter are excellent places to engage with your customers and ask for reviews or testimonials. Encourage customers to share their experiences with your products using a branded hashtag and repost their content on your own channels, giving them credit.
Example: An online fitness equipment store hosts a contest on Instagram, asking customers to share their workout experiences using their products and a branded hashtag. The company then reposts the best submissions on their own account and offers a prize to the customer with the most engaging post.
Showcase Existing Reviews
Highlighting positive testimonials and reviews on your website and social media channels will show potential customers that your products are worth their money, motivating more customers to leave their own reviews.
Example: A home decor eCommerce business creates a dedicated testimonials section on their website, displaying the most positive reviews alongside images of the reviewed products. This helps create social proof and encourages new customers to leave their own reviews.
Provide Exceptional Customer Service
By providing exceptional customer service, customers are more likely to leave a positive review. Focus on timely and helpful responses to customer inquiries and go the extra mile to solve any issues they may encounter.
Example: An online electronics retailer uses a live chat support system to assist customers in real-time. By addressing their concerns quickly and efficiently, the company increases the likelihood of customers leaving positive reviews about their customer service experience.
Ask for Reviews on Confirmation Screen
Finally, ask for reviews on the confirmation screen after a customer completes their purchase. Display a message thanking them and kindly requesting a review of their shopping experience. Provide a simple form or a link that directs them to the review submission page.
Example: A gourmet food eCommerce store displays a message on the order confirmation screen, thanking customers for their purchase and asking for their feedback. The message includes a direct link to the review submission page, making it easy for customers to share their thoughts.
Conclusion
By implementing these six proven strategies, you’ll not only generate more reviews and testimonials, but also build trust with your customers and enhance your brand’s online presence. Give them a try and watch your eCommerce business thrive!